Stingray
Security

Stingray Security is a powerful Chrome extension that protects individuals and businesses by flagging scams, fraudulent links, and other risky online interactions before they cause damage.


Proposed Deliverables

Landing Page Design 

We will design and develop polished, high-conversion landing pages with high-level design quality that:

  • Clearly communicates Stingray Security’s value proposition.
  • Highlights the Chrome extension feature & drives traffic to downloads. 
  • Includes social proof, case studies, and testimonials.
  • We need two landing pages. One for B2B and one for B2C.

Both pages integrate strong calls-to-action for both B2B demos and B2C instant chrome extension downloads.

Brand + Guidelines

We will create a foundational but fluid brand identity package including:

  • Logo usage guidelines
  • Typography & color palette
  • Iconography & illustration styles
  • Tone of voice for B2B vs. B2C campaigns
  • We will use data to make informed changes as we grow. 

This ensures consistency across all assets and campaigns.

Marketing Campaigns

(click here to see the full breakdown)

LinkedIn (B2B)

  • Target IT decision-makers, HR leaders, and compliance officers.
  • Focus messaging on employee safety, risk reduction, and compliance.
  • Use AI for outbound and inbound lead generation.
  • Build out a low-touch CRM.

Instagram (B2C)

  • Run campaigns that educate and build awareness among families.
  • Share content highlighting real-world scam examples and how Stingray helps prevent them.
  • Lead with the problem we’re solving and support it with stats (speak to that uneasy feeling).
    Emphasize that Stingray.Security is built for security-conscious users, crypto traders, and anyone who wants peace of mind while browsing.

Both campaigns will start with small-batch paid tests on Google, LinkedIn, and Instagram to optimize messaging and creative.

This proposal outlines how we will:

Build a compelling digital presence that sells the value of Stingray Security.

Launch targeted marketing campaigns to B2B and B2C audiences.

Create educational content that builds trust and positions Stingray Security as a leader in online safety for both B2B and B2C customers.

Our team’s goal is to small batch test several potential ICP’s and find our target audience in 3 months. We will support Stingray Security identifying ICP’s, driving user adoption, growing brand authority, and creating a repeatable marketing engine for future growth.

Educational Video Series

(click here to see the full breakdown)

We propose two video types:

  • B2B Training Videos (Loom-style): Short, straightforward videos teaching employees how to recognize and avoid scams.
  • Animated Explainers (Animated voice over-style): Engaging visuals simplifying complex scam tactics and demonstrating Stingray Security’s value.

Paid Search Campaigns

(click here to see the full breakdown)
  • Small batch test Google Ad, LinkedIn, Instagram/Facebook campaigns targeting both branded and non-branded keywords (cybersecurity tools, scam prevention, gmail for Chrome security extension).
  • Focused on driving traffic to the new landing page and to the Chrome download extension. 

Analytics + Reporting

We set up live dashboards and realtime analytics tools to monitor:

  • Campaign performance (clicks, conversions, ROI)
  • Landing page traffic and behavior
  • Funnel insights for ongoing optimization
  • Attribution modeling 
  • Resource allocation 

Calendar + Budget

(click here to see the full breakdown)

Click here to see the Marketing Calendar and budget allocation.

We’ve created a gantt chart that focuses on quarterly metrics & outcome Cost per ICP-Qualified Activation (CPIQA)*. 

It measures: Ad + outreach spend required to get an ICP-fit prospect to your activation event. For Stingray: Activation = install + first scan.

Q4 Pricing

  • OBJ1: ICPs & GTM tests
  • OBJ2: Brand identity
  • OBJ3: Education videos
  • Paid search (brand+nonbrand)
  • Analytics & tools
  • Contingency (10%)
October
$10,200
November
$9,000
December
$9,300
Total:
$28,500

Click Here for full scope of project work and cost breakdown

October

$10,200

November

$9000

December

$9300

Q4 Total:

$28,500

Target Audiences

B2B

Businesses looking to protect employees from scams and ensure compliance with cybersecurity awareness

B2C

Families and individuals seeking tools to protect themselves and their loved ones from fraud and malicious links

Why Partner With Us?

At JNJ, our distributed team has been working together for over 13 years, combining creativity and strategy from across the country. Our team includes a seasoned full-stack UX/UI developer, two versatile graphic designers with experience spanning multiple industries and mediums, and a Top 40 Under 40 marketing strategist who has guided companies from startup launch through multiple successful acquisitions. Together, we bring the perfect blend of design expertise and strategic insight to help brands grow and thrive.

“Stingray Security’s mission perfectly aligns with our expertise in digital campaigns, storytelling, and audience engagement.”
-Nicole Parmar

Next Steps

  • Approval of proposal scope and budget.
  • Kickoff meeting to finalize messaging, creative direction, and timeline.
  • Landing page design and campaign launch within Q4.

Happy Customers

Priti Lad Professional Corporation
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Blockchain Intelligence Group
LaPeau Skin Lab
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Melio Peptide Systems Inc
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Accord
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The Meadows
CAIN
ChiwisKiwiChipsLogo
Construx

Thank You!

Andrew & Ian,
We are excited about the opportunity to partner with Stingray Security and help bring this important tool to businesses and families worldwide.