News & Events

What The Fyre Festival Should Have Taught Us About Marketing

The Fyre festival was a huge flop – that’s an understatement. But I do applaud people for having the vision and attempting such an epic party! Back in the day when I used to blog for a ticketing company, we discussed the risks and tribulations of holding a music event

If You Are Not Using Wharton Customer Analytics Initiative – Buy ‘til You Die (BTYD)… You Should Be


Looking to grow your start up or your company but not sure where to start? Have you heard of or used Wharton Customer Analytics Initiative? The Wharton Customer Analytics Initiative The Wharton Customer Analytics Initiative (WCAI), a research center at the Wharton School of the University of Pennsylvania, have announced

alexa's new features

Alexa’s New Feature and What it Means for Email Marketers.

Amazon announced several new features for its voice assisted speaker Alexa. For email marketers, the most pertinent feature was Alexa’s new ability to read emails aloud to their owners. According to reports, Alexa is now able to sync with Google Gmail, Microsoft Outlook, Hotmail and Live.com accounts. All the user

How to Successfully Advertise to People With Adblockers

Adblockers are awesome. At least, adblockers are awesome when you’re the one who’s using them. But what about if you’re in advertising? How do you get your products out there to the general market? Anybody old enough to remember the days of pop-up ads and old-school Internet Explorer will have

digital marketing + voice assist

Digital Voice Assistants are Key for Marketing in 2019

Digital voice assistants have been around for a while. However, this year it appears that Alexa, and Google Home are on the cusp of being household, car and office staples.   What Does The General Public Have To Say? Nearly half of U.S. adults (46%) say they now use these

Digital Relationships With Our Digital Devices

Remember the last time you couldn’t find your phone? The surge of panic, the overwhelming anxiety, and the sense of being incomplete consuming you all at once. You felt lost and alone, maybe even a little betrayed.   Do you consider this to be a healthy relationship?   Studies are