When data from multiple sources is combined into a single dataset, it’s referred to as “data blending”. It may sound like a simple concept but, in truth, it’s an extremely powerful one. Thanks to the possibilities that data blending can … Read More
Every marketer ultimately aims to do the same thing: Improve their results as they spend less on advertising. Neuromarketing is a promising approach that can help marketers work towards this goal. What Is Neuromarketing? Neuromarketing enables a smarter kind … Read More
Author: Nicole Parmar A measurement strategy is a plan that a business uses to organize all of their goals and the ways they will measure their progress towards those goals. Typically, the measurement strategy begins with a very broad goal … Read More
We’ve all heard about A.I. (artificial intelligence) and how it’s on the rise. With parallels made to how computers revolutionized the way we do work, A.I. and machine learning are headed in the same direction – optimizing many tasks carried … Read More
The United States alone lost more than 2.6 million jobs in 2008. Meanwhile, Canada’s economy experienced a delayed effect, with some months of the year even seeing job growth. For as long as possible, the markets tried to hold on. … Read More