September 2018

data blending

What Is Data Blending & Why Does It Matter?

When data from multiple sources is combined into a single dataset, it’s referred to as “data blending”. It may sound like a simple concept but, in truth, it’s an extremely powerful one. Thanks to the possibilities that data blending can open up for a business or tech company, the process

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neuromarketing

10 Reasons to Use Neuromarketing

Every marketer ultimately aims to do the same thing: Improve their results as they spend less on advertising. Neuromarketing is a promising approach that can help marketers work towards this goal.   What Is Neuromarketing? Neuromarketing enables a smarter kind of marketing that vastly improves the effectiveness of any marketing

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5 Steps to Implementing Measurements In Your Business

Author: Nicole Parmar A measurement strategy is a plan that a business uses to organize all of their goals and the ways they will measure their progress towards those goals. Typically, the measurement strategy begins with a very broad goal and then that goal is broken up into multiple different

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Adapt or Die With A.I

We’ve all heard about A.I. (artificial intelligence) and how it’s on the rise. With parallels made to how computers revolutionized the way we do work,  A.I. and machine learning are headed in the same direction – optimizing many tasks carried out at work by way of its powerful technology and

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soft market

How Do Realtors Survive In A Soft Market?

The United States alone lost more than 2.6 million jobs in 2008. Meanwhile, Canada’s economy experienced a delayed effect, with some months of the year even seeing job growth. For as long as possible, the markets tried to hold on. There are no exact numbers on how many real estate

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