Facial Recognition – Are You Ready To Be On Display

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San Francisco’s facial recognition ban is most likely the beginning of a national battle over the technology. But what does it say when a city that exists to push technology as far as it can – rejects this technology? San … Read More

What is Performance Marketing and how is it Different from Digital Marketing?

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Performance marketing is a relatively new term in the marketing world. In a nutshell, performance marketing is where an advertiser pays only for the results attained, and for nothing else.   Performance marketing has successfully reversed the traditional value proposition … Read More

If You Are Not Using Wharton Customer Analytics Initiative – Buy ‘til You Die (BTYD)… You Should Be


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Looking to grow your start up or your company but not sure where to start? Have you heard of or used Wharton Customer Analytics Initiative? The Wharton Customer Analytics Initiative The Wharton Customer Analytics Initiative (WCAI), a research center at the Wharton … Read More

Have You Tried Google Signals?

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Google Signals is a new feature currently being rolled out to Google Analytics users, but what is it and how does it work? What Is Google Signals? Announced in July 2018, many marketers have long been anticipating the rollout of … Read More

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