What The Fyre Festival Should Have Taught Us About Marketing

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The Fyre festival was a huge flop – that’s an understatement. But I do applaud people for having the vision and attempting such an epic party! Back in the day when I used to blog for a ticketing company, we … Read More

If You Are Not Using Wharton Customer Analytics Initiative – Buy ‘til You Die (BTYD)… You Should Be


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Looking to grow your start up or your company but not sure where to start? Have you heard of or used Wharton Customer Analytics Initiative? The Wharton Customer Analytics Initiative The Wharton Customer Analytics Initiative (WCAI), a research center at the Wharton … Read More

Alexa’s New Feature and What it Means for Email Marketers.

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Amazon announced several new features for its voice assisted speaker Alexa. For email marketers, the most pertinent feature was Alexa’s new ability to read emails aloud to their owners. According to reports, Alexa is now able to sync with Google … Read More

How to Successfully Advertise to People With Adblockers

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Adblockers are awesome. At least, adblockers are awesome when you’re the one who’s using them. But what about if you’re in advertising? How do you get your products out there to the general market? Anybody old enough to remember the … Read More

Digital Voice Assistants are Key for Marketing in 2019

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Digital voice assistants have been around for a while. However, this year it appears that Alexa, and Google Home are on the cusp of being household, car and office staples.   What Does The General Public Have To Say? Nearly … Read More