Being an entrepreneur is hard. Anyone who has ever attempted it will tell you the same. Throw in a marriage, a child a few new cities and, well, things can get really real. Really fast. I was fortunate to … Read More
Performance marketing is a relatively new term in the marketing world. In a nutshell, performance marketing is where an advertiser pays only for the results attained, and for nothing else. Performance marketing has successfully reversed the traditional value proposition … Read More
In an age-based so heavily on metrics and analytics, attribution models hold sway over much of a business’s operation. This is especially true when considering the ever-important return on investment. With attribution models tracking the necessary factors to ensure that … Read More