January 2019

alexa's new features

Alexa’s New Feature and What it Means for Email Marketers.

Amazon announced several new features for its voice assisted speaker Alexa. For email marketers, the most pertinent feature was Alexa’s new ability to read emails aloud to their owners. According to reports, Alexa is now able to sync with Google Gmail, Microsoft Outlook, Hotmail and Live.com accounts. All the user

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How to Successfully Advertise to People With Adblockers

Adblockers are awesome. At least, adblockers are awesome when you’re the one who’s using them. But what about if you’re in advertising? How do you get your products out there to the general market? Anybody old enough to remember the days of pop-up ads and old-school Internet Explorer will have

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digital marketing + voice assist

Digital Voice Assistants are Key for Marketing in 2019

Digital voice assistants have been around for a while. However, this year it appears that Alexa, and Google Home are on the cusp of being household, car and office staples.   What Does The General Public Have To Say? Nearly half of U.S. adults (46%) say they now use these

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