Being an entrepreneur is hard. Anyone who has ever attempted it will tell you the same. Throw in a marriage, a child a few new cities and, well, things can get really real. Really fast. I was fortunate to be able to share my story with some strangers at
Performance marketing is a relatively new term in the marketing world. In a nutshell, performance marketing is where an advertiser pays only for the results attained, and for nothing else. Performance marketing has successfully reversed the traditional value proposition of advertising and also allows for real-time measurement of ROI.
In an age-based so heavily on metrics and analytics, attribution models hold sway over much of a business’s operation. This is especially true when considering the ever-important return on investment. With attribution models tracking the necessary factors to ensure that the ROI can be calculated with as much accuracy as