Author: Nicole Parmar A measurement strategy is a plan that a business uses to organize all of their goals and the ways they will measure their progress towards those goals. Typically, the measurement strategy begins with a very broad goal … Read More
We’ve all heard about A.I. (artificial intelligence) and how it’s on the rise. With parallels made to how computers revolutionized the way we do work, A.I. and machine learning are headed in the same direction – optimizing many tasks carried … Read More
The United States alone lost more than 2.6 million jobs in 2008. Meanwhile, Canada’s economy experienced a delayed effect, with some months of the year even seeing job growth. For as long as possible, the markets tried to hold on. … Read More
By Nicole Parmar One of the most straight-forward marketing applications of business intelligence data lies in its ability to aid in predictions, a capability much enhanced by developments in artificial intelligence (A.I). A.I is at the core of marketing automation, … Read More
The digital marketing landscape is in a constant state of evolution. On average, consumers are spending more time online than they ever have before. They are chasing after a more personalized experience on the web. Authenticity and big data are … Read More
By: Nicole Parmar In 2016 alone, real estate tech startups saw an investment of $1.8 billion, which was a whopping 85% increase from the previous year. Not only this, the number of real estate fintech startups across the globe went … Read More