Shopping on Google
In this digital age, your future customers are more than likely going to be relying on Google to find out information about the products you’re selling. This is why it’s a great idea to use Google shopping ads.
The information your customers receive when they see information about your products online heavily influence purchase decisions. Regardless of how much you’re spending on Google Adwords for the products your target market is searching for, if you’re not optimising your tactics, your efforts will likely fall flat.
What’s New in Google Shopping
Starting in 2019, Google has revamped the way consumers can go online shopping. A Google study found that 56 percent of smartphone users make impromptu purchases. These purchases occur from brands they were not formerly aware of. Why? because they found useful information published by the company. To complement these findings, Google is launching a new feature that will help businesses and customers alike.
Google is going to be incorporating a new section on Shopping product detail pages that incorporates original content crafted by the business itself. This is your chance to shine and establish your businesses as expert and innovative. Hopefully, this product placement on Google combined with the ability to publish specific content that will be relevant to customers will give you the boost you need to increase your sales. In addition to these updates, you’ll be able to do the following:
- Highlight the specific product features that you know are most important to your customers
- Build brand equity (because Google is often the first place consumers turn to when initially shopping for a product)
These new changes in Google are bound to create changes across the internet. Be sure to make the most of these options to help grow your business.