While the digital landscape is constantly evolving and new technologies may emerge, websites (for now) remain a crucial element of the online presence for most businesses and individuals. Here are a few reasons why websites are likely to remain … Read More
As of 2023, marketing has evolved significantly due to advances in technology, changing consumer behaviors, and shifting market dynamics. Here are some of the new ways of marketing that are likely to be prominent in 2023: 1) Personalization and Hyper-Targeting: … Read More
When Companies Take A Wrong Turn … It’s every developer or startup’s worst nightmare. After the launch, things go viral. Everyone loves the application, it gets big, and money starts pouring in. Then an update is performed, and everyone turns … Read More
If you think about it, marketing is at the core of the success of businesses. Without marketing, there are no customers, and no customers mean no revenue. But how does marketing stay relevant in a world that is constantly changing … Read More
Google Signals is a new feature currently being rolled out to Google Analytics users, but what is it and how does it work? What Is Google Signals? Announced in July 2018, many marketers have long been anticipating the rollout of … Read More
The old ways of marketing simply aren’t relevant anymore. Any business that is still trying to use “persona-based” strategies that are blurred by (likely inaccurate) demographics will be wasting time and money trying to get users to convert. Rather than … Read More