What is Performance Marketing and how is it Different from Digital Marketing?

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Performance marketing is a relatively new term in the marketing world. In a nutshell, performance marketing is where an advertiser pays only for the results attained, and for nothing else.   Performance marketing has successfully reversed the traditional value proposition … Read More

Combining Marketing Mix Modeling and Multi-Touch Attribution

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By Nicole Parmar As a marketer, it can be a challenge to keep up with all of the new options, features, and approaches available to you. However, if you’re still using linear or last touch attribution, this is a combination … Read More