nicole parmar

The New Google Adwords

The New Google Adwords is rolled out and you can no longer switch back to the old platform. By Nicole Parmar   The latest Google Adwords updates have a big impact on marketers. Learn more about the changes below.   Parallel Tracking Wondering why parallel tracking matters? You’re not alone.

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Real Estate: The Commodity of Choice

By: Nicole Parmar The housing bubble is still very real. Now more than ever, the “housing as a commodity” mindset is forcing mid and low-income citizens out of their homes and into cramped apartments in an attempt to lower their housing costs. If you live in cities such as Vancouver,

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Using Analytics For A Tactile Automation Experience

By: Nicole Pamar The digital ecosystem is get getting bigger and more complicated by the second and attention is the new currency. How do you acquire that attention when you have limited time? It is our job, as marketers, to catch the attention of the hyperconnected customer with an 8

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