By Nicole Parmar One of the most straight-forward marketing applications of business intelligence data lies in its ability to aid in predictions, a capability much enhanced by developments in artificial intelligence (A.I). A.I is at the core of marketing automation, powered by machine learning and big data. Through in-depth analysis,
The digital marketing landscape is in a constant state of evolution. On average, consumers are spending more time online than they ever have before. They are chasing after a more personalized experience on the web. Authenticity and big data are now driving the success of everyday businesses, with automation at
By: Nicole Parmar In 2016 alone, real estate tech startups saw an investment of $1.8 billion, which was a whopping 85% increase from the previous year. Not only this, the number of real estate fintech startups across the globe went from 246 in 2008 to 1,372 by 2017. Looking at
By: Nicole Parmar Strong regulatory tendencies and a highly risk-averse banking sector allowed Canadians to be relatively protected during the Great Recession in 2008. Ten years later, however, they appear to be on the verge of a financial crisis of their own. The 2018 Canadian housing bubble. The Bubble Is
By: Nicole Parmar While blockchain technology is still very much in its early years of implementation, I have already seen it change multiple industries. Real estate is certainly no exception. Blockchain is often associated with cryptocurrency. However, the technology itself has many inherent characteristics that allow it to be
Investing in Women-Led Tech Startups [siteorigin_widget class=”WP_Widget_Media_Video”][/siteorigin_widget]