By Nicole Parmar One of the most straight-forward marketing applications of business intelligence data lies in its ability to aid in predictions, a capability much enhanced by developments in artificial intelligence (A.I). A.I is at the core of marketing automation, … Read More
The digital marketing landscape is in a constant state of evolution. On average, consumers are spending more time online than they ever have before. They are chasing after a more personalized experience on the web. Authenticity and big data are … Read More
By: Nicole Parmar In 2016 alone, real estate tech startups saw an investment of $1.8 billion, which was a whopping 85% increase from the previous year. Not only this, the number of real estate fintech startups across the globe went … Read More
By: Nicole Parmar Strong regulatory tendencies and a highly risk-averse banking sector allowed Canadians to be relatively protected during the Great Recession in 2008. Ten years later, however, they appear to be on the verge of a financial crisis of … Read More
By: Nicole Parmar While blockchain technology is still very much in its early years of implementation, I have already seen it change multiple industries. Real estate is certainly no exception. Blockchain is often associated with cryptocurrency. However, the technology … Read More
Investing in Women-Led Tech Startups