What are Structured Snippet Extensions? Google has recently rolled out a new structured snippets ad extension. Structured snippets are text that appears in your ad on the Google search page. The extension shows under your ad copy, and above any sitelinks. This section of metadata allows you to highlight
The Wave of Disruption Caused by A.I. Is Getting Bigger Artificial Intelligence is no longer a myth of science fiction. Each and every day, it is becoming more and more ingrained into the world we live in. Previously hidden behind-the-scenes of the software and programs we use all the time,
The old ways of marketing simply aren’t relevant anymore. Any business that is still trying to use “persona-based” strategies that are blurred by (likely inaccurate) demographics will be wasting time and money trying to get users to convert. Rather than using demographics to try and approximate user intent, modern marketing
By: Nicole Parmar Distributed team modeling may just be the best option for startups. It can save businesses time and money, and it can prove to be very effective. What Is It? A distributed team is one that involves both on-site and off-site workers. Some companies might call a
By Nicole Parmar As a marketer, it can be a challenge to keep up with all of the new options, features, and approaches available to you. However, if you’re still using linear or last touch attribution, this is a combination you’re definitely going to want to look deeper into.
Most every webmaster and marketer use Facebook Pixels as part of their campaign monitoring techniques. Pixels play an essential role in tracking analytics for site visitors. Some recent updates are important for advertisers to take note of. First-Party Cookie Option for Advertisers There’s a reason why marketers are being