Being an entrepreneur is hard. Anyone who has ever attempted it will tell you the same. Throw in a marriage, a child a few new cities and, well, things can get really real. Really fast. I was fortunate to be able to share my story with some strangers at
In an age-based so heavily on metrics and analytics, attribution models hold sway over much of a business’s operation. This is especially true when considering the ever-important return on investment. With attribution models tracking the necessary factors to ensure that the ROI can be calculated with as much accuracy as
Shopping on Google In this digital age, your future customers are more than likely going to be relying on Google to find out information about the products you’re selling. This is why it’s a great idea to use Google shopping ads. The information your customers receive when they see information
The Fyre festival was a huge flop – that’s an understatement. But I do applaud people for having the vision and attempting such an epic party! Back in the day when I used to blog for a ticketing company, we discussed the risks and tribulations of holding a music event
Amazon announced several new features for its voice assisted speaker Alexa. For email marketers, the most pertinent feature was Alexa’s new ability to read emails aloud to their owners. According to reports, Alexa is now able to sync with Google Gmail, Microsoft Outlook, Hotmail and Live.com accounts. All the user
Adblockers are awesome. At least, adblockers are awesome when you’re the one who’s using them. But what about if you’re in advertising? How do you get your products out there to the general market? Anybody old enough to remember the days of pop-up ads and old-school Internet Explorer will have