Google Signals is a new feature currently being rolled out to Google Analytics users, but what is it and how does it work? What Is Google Signals? Announced in July 2018, many marketers have long been anticipating the rollout of this new feature. To put it simply, Google Signals allows
What are Structured Snippet Extensions? Google has recently rolled out a new structured snippets ad extension. Structured snippets are text that appears in your ad on the Google search page. The extension shows under your ad copy, and above any sitelinks. This section of metadata allows you to highlight
The New Google Adwords is rolled out and you can no longer switch back to the old platform. By Nicole Parmar The latest Google Adwords updates have a big impact on marketers. Learn more about the changes below. Parallel Tracking Wondering why parallel tracking matters? You’re not alone.