While the digital landscape is constantly evolving and new technologies may emerge, websites (for now) remain a crucial element of the online presence for most businesses and individuals. Here are a few reasons why websites are likely to remain important: 1) Online presence: A website serves as a
Are you tired of the polished and perfect world of influencers? Ready for something different, something raw and real? Enter the world of “De-influencers” – a new influencer format that is challenging the norms and disrupting the traditional influencer culture. De-Influencers: Gone are the days of carefully curated
Has the time has finally come? Everything we know about marketing and advertising is going to change. Whats Changing? New solutions. New technology. Artificial intelligence. All of these are going to effectively mark the end of how we digitally market. Consumers are starting to change their online behaviour as
Performance marketing is a relatively new term in the marketing world. In a nutshell, performance marketing is where an advertiser pays only for the results attained, and for nothing else. Performance marketing has successfully reversed the traditional value proposition of advertising and also allows for real-time measurement of ROI.
Google Signals is a new feature currently being rolled out to Google Analytics users, but what is it and how does it work? What Is Google Signals? Announced in July 2018, many marketers have long been anticipating the rollout of this new feature. To put it simply, Google Signals allows
When used correctly, digital video can be one of the most effective forms of online marketing. Anyone who is using video gets it. YouTube is the world’s leading video platform and the second largest search engine. That means an advertiser on YouTube could target just about any demographic. This results