What is Performance Marketing and how is it Different from Digital Marketing?

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Performance marketing is a relatively new term in the marketing world. In a nutshell, performance marketing is where an advertiser pays only for the results attained, and for nothing else.   Performance marketing has successfully reversed the traditional value proposition … Read More

Have You Tried Google Signals?

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Google Signals is a new feature currently being rolled out to Google Analytics users, but what is it and how does it work? What Is Google Signals? Announced in July 2018, many marketers have long been anticipating the rollout of … Read More

The New Growth Formula

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The old ways of marketing simply aren’t relevant anymore. Any business that is still trying to use “persona-based” strategies that are blurred by (likely inaccurate) demographics will be wasting time and money trying to get users to convert. Rather than … Read More

Combining Marketing Mix Modeling and Multi-Touch Attribution

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By Nicole Parmar As a marketer, it can be a challenge to keep up with all of the new options, features, and approaches available to you. However, if you’re still using linear or last touch attribution, this is a combination … Read More