As of 2023, marketing has evolved significantly due to advances in technology, changing consumer behaviors, and shifting market dynamics. Here are some of the new ways of marketing that are likely to be prominent in 2023: 1) Personalization and Hyper-Targeting: … Read More
Performance marketing is a relatively new term in the marketing world. In a nutshell, performance marketing is where an advertiser pays only for the results attained, and for nothing else. Performance marketing has successfully reversed the traditional value proposition … Read More
If you think about it, marketing is at the core of the success of businesses. Without marketing, there are no customers, and no customers mean no revenue. But how does marketing stay relevant in a world that is constantly changing … Read More
Google Signals is a new feature currently being rolled out to Google Analytics users, but what is it and how does it work? What Is Google Signals? Announced in July 2018, many marketers have long been anticipating the rollout of … Read More
The old ways of marketing simply aren’t relevant anymore. Any business that is still trying to use “persona-based” strategies that are blurred by (likely inaccurate) demographics will be wasting time and money trying to get users to convert. Rather than … Read More
By Nicole Parmar As a marketer, it can be a challenge to keep up with all of the new options, features, and approaches available to you. However, if you’re still using linear or last touch attribution, this is a combination … Read More