Being an entrepreneur is hard. Anyone who has ever attempted it will tell you the same. Throw in a marriage, a child a few new cities and, well, things can get really real. Really fast. I was fortunate to … Read More
Performance marketing is a relatively new term in the marketing world. In a nutshell, performance marketing is where an advertiser pays only for the results attained, and for nothing else. Performance marketing has successfully reversed the traditional value proposition … Read More
In an age-based so heavily on metrics and analytics, attribution models hold sway over much of a business’s operation. This is especially true when considering the ever-important return on investment. With attribution models tracking the necessary factors to ensure that … Read More
Shopping on Google In this digital age, your future customers are more than likely going to be relying on Google to find out information about the products you’re selling. This is why it’s a great idea to use Google shopping … Read More
If you think about it, marketing is at the core of the success of businesses. Without marketing, there are no customers, and no customers mean no revenue. But how does marketing stay relevant in a world that is constantly changing … Read More
As a modern-day marketer, you already know that your success lies in helping organizations become efficiently data-driven. That’s why the move from descriptive to predictive and then prescriptive analytics is an absolute must. What’s The Difference? The names themselves … Read More