When used correctly, digital video can be one of the most effective forms of online marketing. Anyone who is using video gets it. YouTube is the world’s leading video platform and the second largest search engine. That means an advertiser on YouTube could target just about any demographic. This results
The Wave of Disruption Caused by A.I. Is Getting Bigger Artificial Intelligence is no longer a myth of science fiction. Each and every day, it is becoming more and more ingrained into the world we live in. Previously hidden behind-the-scenes of the software and programs we use all the time,
By Nicole Parmar As a marketer, it can be a challenge to keep up with all of the new options, features, and approaches available to you. However, if you’re still using linear or last touch attribution, this is a combination you’re definitely going to want to look deeper into.
Most every webmaster and marketer use Facebook Pixels as part of their campaign monitoring techniques. Pixels play an essential role in tracking analytics for site visitors. Some recent updates are important for advertisers to take note of. First-Party Cookie Option for Advertisers There’s a reason why marketers are being
The New Google Adwords is rolled out and you can no longer switch back to the old platform. By Nicole Parmar The latest Google Adwords updates have a big impact on marketers. Learn more about the changes below. Parallel Tracking Wondering why parallel tracking matters? You’re not alone.
When data from multiple sources is combined into a single dataset, it’s referred to as “data blending”. It may sound like a simple concept but, in truth, it’s an extremely powerful one. Thanks to the possibilities that data blending can open up for a business or tech company, the process