Looking to grow your start up or your company but not sure where to start? Have you heard of or used Wharton Customer Analytics Initiative? The Wharton Customer Analytics Initiative The Wharton Customer Analytics Initiative (WCAI), a research center at the Wharton School of the University of Pennsylvania, have announced the release
Google Signals is a new feature currently being rolled out to Google Analytics users, but what is it and how does it work? What Is Google Signals? Announced in July 2018, many marketers have long been anticipating the rollout of this new feature. To put it simply, Google Signals allows
When used correctly, digital video can be one of the most effective forms of online marketing. Anyone who is using video gets it. YouTube is the world’s leading video platform and the second largest search engine. That means an advertiser on YouTube could target just about any demographic. This results
What are Structured Snippet Extensions? Google has recently rolled out a new structured snippets ad extension. Structured snippets are text that appears in your ad on the Google search page. The extension shows under your ad copy, and above any sitelinks. This section of metadata allows you to highlight
The old ways of marketing simply aren’t relevant anymore. Any business that is still trying to use “persona-based” strategies that are blurred by (likely inaccurate) demographics will be wasting time and money trying to get users to convert. Rather than using demographics to try and approximate user intent, modern marketing
By Nicole Parmar As a marketer, it can be a challenge to keep up with all of the new options, features, and approaches available to you. However, if you’re still using linear or last touch attribution, this is a combination you’re definitely going to want to look deeper into.