By Nicole Parmar As a marketer, it can be a challenge to keep up with all of the new options, features, and approaches available to you. However, if you’re still using linear or last touch attribution, this is a combination … Read More
Most every webmaster and marketer use Facebook Pixels as part of their campaign monitoring techniques. Pixels play an essential role in tracking analytics for site visitors. Some recent updates are important for advertisers to take note of. First-Party Cookie … Read More
The New Google Adwords is rolled out and you can no longer switch back to the old platform. By Nicole Parmar The latest Google Adwords updates have a big impact on marketers. Learn more about the changes below. … Read More
By: Nicole Parmar The housing bubble is still very real. Now more than ever, the “housing as a commodity” mindset is forcing mid and low-income citizens out of their homes and into cramped apartments in an attempt to lower their … Read More
When data from multiple sources is combined into a single dataset, it’s referred to as “data blending”. It may sound like a simple concept but, in truth, it’s an extremely powerful one. Thanks to the possibilities that data blending can … Read More
Every marketer ultimately aims to do the same thing: Improve their results as they spend less on advertising. Neuromarketing is a promising approach that can help marketers work towards this goal. What Is Neuromarketing? Neuromarketing enables a smarter kind … Read More