San Francisco’s facial recognition ban is most likely the beginning of a national battle over the technology. But what does it say when a city that exists to push technology as far as it can – rejects this technology? San … Read More
Instagram is hiding your likes…and that’s a good thing Instagram’s new like feature has become a hot topic in marketing circles. When the photo-sharing app announced they’ll test an algorithm that hides the “likes” of a post, it sparked a … Read More
Performance marketing is a relatively new term in the marketing world. In a nutshell, performance marketing is where an advertiser pays only for the results attained, and for nothing else. Performance marketing has successfully reversed the traditional value proposition … Read More
As a modern-day marketer, you already know that your success lies in helping organizations become efficiently data-driven. That’s why the move from descriptive to predictive and then prescriptive analytics is an absolute must. What’s The Difference? The names themselves … Read More
Looking to grow your start up or your company but not sure where to start? Have you heard of or used Wharton Customer Analytics Initiative? The Wharton Customer Analytics Initiative The Wharton Customer Analytics Initiative (WCAI), a research center at the Wharton … Read More
Google Signals is a new feature currently being rolled out to Google Analytics users, but what is it and how does it work? What Is Google Signals? Announced in July 2018, many marketers have long been anticipating the rollout of … Read More