Instagram is hiding your likes…and that’s a good thing Instagram’s new like feature has become a hot topic in marketing circles. When the photo-sharing app announced they’ll test an algorithm that hides the “likes” of a post, it sparked a serious discussion about social media and how they affect our
When Companies Take A Wrong Turn … It’s every developer or startup’s worst nightmare. After the launch, things go viral. Everyone loves the application, it gets big, and money starts pouring in. Then an update is performed, and everyone turns on you. Complaints abound, downloads diminish, and so does the
Performance marketing is a relatively new term in the marketing world. In a nutshell, performance marketing is where an advertiser pays only for the results attained, and for nothing else. Performance marketing has successfully reversed the traditional value proposition of advertising and also allows for real-time measurement of ROI.
Shopping on Google In this digital age, your future customers are more than likely going to be relying on Google to find out information about the products you’re selling. This is why it’s a great idea to use Google shopping ads. The information your customers receive when they see information
If you think about it, marketing is at the core of the success of businesses. Without marketing, there are no customers, and no customers mean no revenue. But how does marketing stay relevant in a world that is constantly changing and becoming ever more connected? The answer lies within Innovation.
As a modern-day marketer, you already know that your success lies in helping organizations become efficiently data-driven. That’s why the move from descriptive to predictive and then prescriptive analytics is an absolute must. What’s The Difference? The names themselves begin to give away the distinct differences between these two